Online advertising ‘overtakes TV’
Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said.
Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.
Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers.
If anything will convince the dinosaurs that internet is the way to go it will be the BBC.
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